At Shellharbour on Tuesday 26 May, marketing expert Carolyn Stafford told economic gardening participants about a proven method of identifying where to focus marketing efforts for optimum results. 

Carolyn referred to it as the 7 Steps...

What’s the primary function of Client Relationship Management (CRM)?

Answer: Collecting and using information about customers and prospects. (Caution: there are customer privacy and data security considerations)

Why? Develop and cultivate the customer relationship with two goals in-mind: 1 Deliver value to the customer, and 2 create profit for the business

How?