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What’s the primary function of Client Relationship Management (CRM)?
Answer: Collecting and using information about customers and prospects. (Caution: there are customer privacy and data security considerations)
Why? Develop and cultivate the customer relationship with two goals in-mind: 1 Deliver value to the customer, and 2 create profit for the business
How?
Capture...There are many advantages in buying a business, but equally many disadvantages. If you thoroughly check the operations of the business and ensure the purchase agreement contains safeguard clauses, many of the disadvantages can be minimized.
With an existing business there will always be surprises. You may never know the real reason why the business is up for sale, but you can reduce the potential...
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