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Archive for May, 2009

Growing Your Customer Base

At Shellharbour on Tuesday 26 May, marketing expert Carolyn Stafford told economic gardening participants about a proven method of identifying where to focus marketing efforts for optimum results. 

 

Carolyn referred to it as the 7 Steps...

LEADERSHIP FOR TOUGH TIMES

Leadership is critical when times get tough!

Planning the future of your business and making the right strategic decisions now in the light of past performance and your forward objectives can drive your business for growth as market conditions improve.

Now is the time to set a clear vision of where you are heading and to get your people fully engaged with team objectives. Do you set...

CHARACTERISTICS OF LEADERSHIP

At the Boot Camp held on 6 May, program facilitator Bob Ashford questioned, “What characteristics does a business leader require for success?” In team format, participants discussed this issue and reported back their findings. The consensus of opinion was that leaders need at least 4 important capacities, namely:

A desire to undertake change; A clear picture of what you need to...