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How do you evaluate the effectiveness of your marketing strategy?
Here are a few tips that might help you to measure, monitor and manage:
1 Analyse Your Sales &/or Fee Income. Hopefully there is a strong growth trend evident! As always, it’s important that you measure, monitor and manage, but be careful about what you measure. Some firms have a longer sales cycle than others...
In relation to the flowchart that I developed recently as a guide to assist the development of strategy formulation I have been asked to clarify, “what are some of the key strategic areas”?
There are several ways this question might be answered. Let me start by saying that there are many factors that can drive and influence the capacity of a business in pursuit of growth strategies. However,...
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