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In the pursuit of growth, business owners can not just rely on financial and control systems to underpin strong performance. However, these are two fundamental components of an integrated approach to successful business management.
To be truly successful a business must have high profit margins and be one of the lowest cost producers of its products or services relative to its competition....
From a theory point of view, consumer purchase decisions are usually based on marketing messages that attempt to establish and communicate a “value proposition” – people almost invariably buy for one reason and that is that they recognise value for money and are confident they will get the quality they expect.
It’s therefore essential that we understand what the value proposition...
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